Hybrids in Fashion - Alexander McQueen - Plato's Atlantis S/S 2010

The opening Fashion Film for Alexander McQueen's 'Plato's Atlantis' S/S 2010 made by Alexander McQueen, Nick Knight and Ruth Hogben starring Raquel Zimmerman.

                         Alexander McQueen's Plato's Atlantis catwalk show S/S 2010

McQueen set the Plato's Atlantis collection was set in a future world describing it as a world "in which the ice cap would melt, the waters would rise and life on Earth would have to evolve in order to live beneath the sea once more or perish. We came from water and now, with the help of the stem cell technology, we must go back to survive"

http://o-ze.com/wp-content/uploads/2009/10/Alexander-McQueen-2010-Womens-Collection-.jpg

 "The body parts I focus on change depending on the inspirations and references for the collection and what silhouettes they demand." - Alexander McQueen

http://marieclaire.media.ipcdigital.co.uk/11116/000086b24/4e10_orh1000w646/alexander-mcqueen-savage-beauty-rexfeatures-4519998d.jpg

In April I was lucky enough to go to the V&A at my home in London to see the Alexander McQueen Savage Beauty exhibition, I spent over an hour in the most amazing exhibition I believe I will ever see and I had to come back to this particular collection I got to see in the flesh for this unit as it is all about the sea, fish, scales and underwater life which is important to my project as I am creating a mermaid for my hybrid creature. This collection was inspired by McQueen's memories of being a child and swimming at his local pool.

 The make-up looks at this show reminded me off prosthetic looks I would use to create a fish/mermaid look as the prosthetic pieces imitated gills and shapes that you would see under water. 

http://www.vogue.com/fashion-shows/spring-2010-ready-to-wear/alexander-mcqueen/slideshow/beauty#4

 Here are some of the images found on the Vogue website that inspired me most from the collection. These were the images that inspired my design most due to the ocean and sea life references each piece contained where it be referencing water and the way the sea moves itself, to the scales found on fish and under water creatures, shapes and structures inspired by coral reefs, underwater plants, rocks, shells etc. 

http://www.vogue.com/fashion-shows/spring-2010-ready-to-wear/alexander-mcqueen/slideshow/details#95

http://www.vogue.com/fashion-shows/spring-2010-ready-to-wear/alexander-mcqueen/slideshow/details#96

http://www.vogue.com/fashion-shows/spring-2010-ready-to-wear/alexander-mcqueen/slideshow/details#98

http://www.vogue.com/fashion-shows/spring-2010-ready-to-wear/alexander-mcqueen/slideshow/details#131

http://www.vogue.com/fashion-shows/spring-2010-ready-to-wear/alexander-mcqueen/slideshow/details#153

http://www.vogue.com/fashion-shows/spring-2010-ready-to-wear/alexander-mcqueen/slideshow/details#151

http://www.vogue.com/fashion-shows/spring-2010-ready-to-wear/alexander-mcqueen/slideshow/details#150

References:https://www.youtube.com/watch?v=L4YjnhesYUM
http://showstudio.com/project/platos_atlantis/fashion_film
http://showstudio.com/project/platos_atlantis
http://showstudio.com/project/platos_atlantis/catwalk_film
https://www.youtube.com/watch?v=q_2bBiAZgXk
http://www.vogue.com/fashion-shows/spring-2010-ready-to-wear/alexander-mcqueen
https://www.youtube.com/watch?v=hOUTqNWsFOc
Book : Alexander McQueen Fashion Visionary by Judith Watt, p.260-265